Website Usability Research.

As the economic environment becomes more difficult, companies are re-evaluating their Internet presence and re-doubling their efforts to optimize their websites. Our comprehensive website usability testing identifies the subtle obstacles to navigation that can damage your brand, chase users off your site, and increase abandonment rates.

How we conduct website usability research

Different research methodologies are used at different stages of the website development and evaluation process.

• One on One Usability Interviews

• Online Usability Interviews

• Eye Tracking

• Website Development Focus Groups

• Quantitative Usability Surveys

• International Market Research

Website Usability testing can have many objectives

The core objectives of the research reflect the challenges the company is facing in the online world.

• Task Completion
• Brand Imagery
• Navigation and Information Architecture
• Content Evaluation
• Competitive Review

Usability testing by segment

Usability research can be conducted with each segment of your online audience.

• Consumers
• IT Professionals
• Engineers
• Physicians
• Patients
• Business Decision Makers
• Small Business Owners
• Web Designers
• Children
• Seniors
• Business Professionals
• Tech Savvy Internet Users
• And many others