How we conduct Technology Market Research

Focus Groups

We know how to find the right IT Managers, CIOs, Network Admins, DBMAs, Line of Business Managers, Technology Savvy Consumers, Online Buyers, Early Adopters, BI Strategists, Application Developers, Data Center Managers, Hardware Developers, Software Developers and all the other Technology Decision Makers. And we know how to get them into a room and ask them the right questions.

In-Depth Interviews

For some projects, individual interviews are more appropriate than a focus group. It may not be practical to get a group of Fortune 100 CIOs together in one room, you may want get more detail from each respondent, or you may want to eliminate any "Group Think".

Online Surveys

We can quickly tap into any segment of the market to help you measure customer satisfaction, test new concepts, or set pricing strategy. We have partnerships with every technology research panel and sample provider; both domestically and globally.

Our online surveys utilize the most advanced web technology. We can imbed video, take visitors out of the survey to your website, conduct a conjoint study, or follow up with telephone interviews.

Advanced Research Methodologies

Conjoint, Discreet Choice, Clustering, Pricing, Multi Dimensional Scaling, Modeling. We employ all the most advanced research techniques necessary to find the complete answer to your marketing questions.

International Market Research

It's a global market. We conduct qualitative and quantitative technology research around the world.