Examples of Healthcare Research Projects

Understand the purchase and adoption process

What is the role of the Dosemetrist vs. the Radiation Oncologist in evaluating new equipment? Where are doctors looking for information on your category? What is the role of the hospital CFO vs. the clinical group in budgeting for new products? To whom are consumers turning for information on new treatments?

Optimize new product development

Is more always better? What is the optimal "bundle" of features for an Automatic Electronic Defibrillators? How do consumers trade off price vs. number of pills per container? What single feature is most important to Orthopedists evaluating new Spine Stabilization Systems?

Patient satisfaction

What does patient satisfaction really mean? What can you do to make a meaningful improvement to your level of customer satisfaction?

Evaluate marketing materials

What message and cover design will motivate patients to read your waiting room literature? How can you design product literature so that surgeons find the information believable and meaningful?

Brand equity and product positionings

There are five brands of Pole Mounted Infusion Systems. Does your model have a clear and compelling position? Do buyers know what you stand for? Are you seen as a budget, parity, or premium brand? How do you want to be perceived?