Examples of Boomer and Senior research projects

Here are a few examples of the types of Baby Boomer and Senior market research studies we conduct.

Assess brand equity

What does your brand stand for and how far can it be stretched?

Model the purchase and adoption process

How do Baby Boomers and Seniors identify, evaluate, select and purchase new products?

Optimize new product development

What is the optimal "bundle" of new product features that will attract the Baby Boomer and Senior buyer?

Measure customer satisfaction

What does customer satisfaction really mean to Baby Boomer and Senior buyers?

Evaluate marketing materials

What messages do Baby Boomers and Seniors find compelling, believable and meaningful?

Test product positionings

What is the product's core benefit - is it relevant and meaningful to Baby Boomers and Seniors?