Senior and Baby Boomer Market Research.
The Mature Market is erupting. Everywhere you look there is market research on Baby Boomers and Seniors. But demographics aren't the same as insights.
- You know how many Baby Boomers and Seniors there are - but what do they think, feel and believe?
- You know they travel - but what are they looking for?
- You know what they buy - but what guides their choices?
Recently there has been a dramatic shift in marketing dollars from the Youth Market to the Mature Market. Marketers have finally awoken to the vitality, importance and spending power of Boomers and Seniors.
But using marketing research to understand Baby Boomers and Seniors is no simple task. The Mature Market is not a single market; it is a set of overlapping segments, each with its own identity and attitudes.
To speak to the Mature Market you must first understand, who you're talking to. We understand all the different flavors of Boomers and Seniors. We speak their language.
Market Research Capabilities
We provide the full range of qualitative, quantitative and international marketing research services. Everything you need to gain the information and insight you need into the Baby Boomer and Senior markets.
Marketing Research Projects for the Mature Market
Here are a few examples of the types of Senior and Baby Boomer market research studies we conduct.
- Assess brand equity
- Model the purchase and adoption process
- Optimize new product development
- Measure customer satisfaction
- Evaluate marketing materials
- Test product positionings
Segments of the Mature Market
It is a fatal mistake to think of the Mature Market as a single homogeneous entity. Here are just a few of the primary segments.
Life, Death, Sex and Shopping
A groundbreaking report on what Boomers and Senior really believe about themselves and their lives.
