Tag Archives: Social Networking

Has Social Networking reached the saturation point?

There have been countless articles written on the true size of the Social Networking world.  I’ve contributed to the deluge with a couple of posts on my own site (Myths of Social Networking and More Myths of Social Networking).Â
Anderson Analytics recently released an extremely useful study on the SNS market.  You can read a summary [...]

Posted in Advertising, Consumer behavior, Marketing Trends, Social Media | Also tagged , , , , | 6 Comments

Facebook - the new Shotguns and Pickups.

More than twenty years ago, a company called Claritas revolutionized marketing by segmenting America into geo-social clusters. Everything from “Shotguns and Pickups” to “Kids and Cul-de-Sacs”. Based on the idea that individuals with similar attitudes and lifestages tend to live near one another, marketers used these segmentations to create tailored messages that appealed to the [...]

Posted in Market Research Trends | Also tagged , , , , , | Leave a comment