As we all know, online content is the killing fields of today’s economy. Never have so many, bled so much, for so few paying customers. But, after endless articles and posts on bad news, there was a glimmer of hope in today’s Wall Street Journal.
Digital ad revenue was up 21%
Digital ad revenue is now more [...]
In its recent report, Boomers and Social Media, eMarketer tracks the rapid adoption of social media among Boomers. This report provides some excellent information on the growth of Social Media among Boomers and Seniors.Â
According to Deloitte data, 2009 was the year that social media bloomed for Baby Boomers, with nearly 47% of them actively maintaining a profile on [...]
Seinfeld became famous as the television series about nothing. Â A series of moments in life; held together by the loosest of plots.
While few of us lived that single New York life, there was some common element of life that we all shared. Something in Jerry, Kramer, George and Elaine’s lives that echoed with our own. [...]
Is everybody really on Facebook?
An ever increasing share of marketing dollars is flowing to Social Media sites. Because, every news story is telling marketers that the world is on Facebook or MySpace, or Bebo, or Friendster, or Hi5, or LiveJournal. And, it’s true that nearly everyone has a Social Media account.  But having an account on a [...]
As we all know, a company’s media plan is crafted based on a mix of effectiveness and glamor. All you need to do is look at the money spent on Super Bowl ads to know that cost per point is not the only way media buyers make their recommendations.
This very traditional approach to media planning [...]
