A couple of years ago I did a study on Boomers and Seniors called “Life, Death, Sex and Shopping”, Â one of the findings showed that women (unlike men) would give up sex before they’d give up chocolate.
Now, The Continuum Crew, a communications firmed focused on the 40Plus market, has released a study called Mature Consumer Purchase [...]
-
In-Depth Research is a Strategic Market Research company.
Our clients value us for our strategic thinking, insightful analysis, skilled moderating, and flawless project management.
Visit our site to see why Amazon, Adobe, Bank of America, Disney, Intel, Intuit, Microsoft, Symantec, Tivo and other market leaders choose In-Depth Research.
-
-
-
-
Recent Posts
- Plus sized clothing; fashion business vs. fashion fantasy.
- Healthier grocery shopping? Yes and no.
- Lessons learned from iPad sales.
- Sex or Television. Its a tough choice.
- Website usability first - brand imagery second.
- Green products gain retailer respect.
- Quality is the key to digital content revenue.
- Evidence based healthcare analytics reaches a tipping point.
- Private label pricing war in Consumer Packaged Goods.
- Social Media gets a little grayer.
- Why Gourmet Magazine Dies While The Food Network Prospers
- Has Social Networking reached the saturation point?
- Why have deep discounts stopped working for some retailers?
- Burger King and McDonald’s take separate paths to Value.
- Technology helps seniors to take their medicine.
Categories
Archives
