Tag Archives: promotions

Why have deep discounts stopped working for some retailers?

Over the past 9 months, moderate and up-scale retailers have resorted to unprecedented deep discounts to drive sales and maintain store traffic.  And it worked, for a while.
Now, it looks like these price promotions have begun to wear out.  The Wall Street Journal had a very interesting article on the topic the other day Discounting [...]

Posted in Advertising, Consumer Spending, Consumer behavior | Also tagged , , , , , , | 3 Comments

New Retail Survival Strategies

Retailers continue to struggle for ways to successfully cope with an accelerating decline in consumer spending.  Major retailers, across all spectrums, are experiencing dramatic declines in same store sales:

Williams Sonoma - 38% (forecast)
Gap - 14%
Target - 6%
Macy’s - 7%
Home Depot -9%

Some of the strategies being seen in the marketplace include:
 Cut costs - not prices.
Some stores, such as [...]

Posted in Baby Boomers and Seniors, Consumer Spending, Marketing Trends | Also tagged , , , , , , | 5 Comments