Tag Archives: private label

Private label pricing war in Consumer Packaged Goods.

By Jacob Brown | February 6, 2010

The recession has had a fascinating and unexpected impact on the price battle between private label products and brand name CPG products.
The chart below (from IRI’s January Times and Trends report) shows how the prices of private label products increased MUCH more rapidly than the total  CPG market during 2007 and 2008.  I believe these price increases [...]

Posted in Consumer Spending, Consumer behavior, Marketing Trends | Also tagged , , , , , | Leave a comment

Long Term Shift to Private Labels?

By Jacob Brown | April 23, 2009

There has been a lot of press recently on the dramatic rise in Private Label products.  Most of the articles say something like: “Consumers are moving to store brands in an effort to save money”.  Case closed.
In reality the causes of the shift - and the implications of the shift are a little more complex.Â
For [...]

Posted in Advertising, Consumer Spending, Consumer behavior | Also tagged , , , , , , | 3 Comments

New Retail Survival Strategies

By Jacob Brown | February 28, 2009

Retailers continue to struggle for ways to successfully cope with an accelerating decline in consumer spending.  Major retailers, across all spectrums, are experiencing dramatic declines in same store sales:

Williams Sonoma - 38% (forecast)
Gap - 14%
Target - 6%
Macy’s - 7%
Home Depot -9%

Some of the strategies being seen in the marketplace include:
 Cut costs - not prices.
Some stores, such as [...]

Posted in Baby Boomers and Seniors, Consumer Spending, Marketing Trends | Also tagged , , , , , , | 5 Comments