In a surprise move last week, Forrester Research announced that their “already aggressive” iPad sales forecast needed to be revised upward.
In her blog, Forrester analyst Sarah Rotman Epps, reflects Forrester’s surprise at the iPad’s sales volume:
But the iPad isn’t behaving like other consumer devices: It has a steamroller of momentum behind it that indicates [...]
More evidence today that it doesn’t matter how beautiful the site looks, if your customers can’t find what they’re looking for.
JD Powers just released the results from their semi-annual survey of consumer satisfaction with automotive websites. And, not surprisingly, sites that are built around helping customers find information ranked higher than those that stress brand imagery [...]
As we all know, online content is the killing fields of today’s economy. Never have so many, bled so much, for so few paying customers. But, after endless articles and posts on bad news, there was a glimmer of hope in today’s Wall Street Journal.
Digital ad revenue was up 21%
Digital ad revenue is now more [...]
I was on a morning flight from NY to Chicago yesterday, reading the story in the New York Times about the death of Gourmet Magazine. News about yet another magazine folding is hardly even news.
What makes this more interesting is that I looked up from the article to see that the in-flight entertainment was an [...]
Yesterday’s Ad Age featured an article by Bob Garfield that I think does a great job of summing up the factors leading to the decline of global media. I certainly enjoyed reading it - I hope you will too. Bob Garfield Article.
The Bottomless Pit of CPMs
Garfield points to the primary factor fuelling this mass implosion as [...]
