Tag Archives: food

Why Gourmet Magazine Dies While The Food Network Prospers

I was on a morning flight from NY to Chicago yesterday, reading the story in the New York Times about the death of Gourmet Magazine.  News about yet another magazine folding is hardly even news.
What makes this more interesting is that I looked up from the article to see that the in-flight entertainment was an [...]

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Burger King and McDonald’s take separate paths to Value.

Price promotions are an important tool, especially in these difficult economic times.  But, the panic of declining sales often leads marketers to confuse price promotion with brand strategy.  No where is this more evident than in fast food, where we’ve seen many restaurants try to drive traffic by virtually giving away their food.
A recent LA Times article outlined some [...]

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