Tag Archives: Facebook

Social Media gets a little grayer.

By Jacob Brown | January 29, 2010

In its recent report, Boomers and Social Media, eMarketer tracks the rapid adoption of social media among Boomers.  This report provides some excellent information on the growth of Social Media among Boomers and Seniors.Â
According to Deloitte data, 2009 was the year that social media bloomed for Baby Boomers, with nearly 47% of them actively maintaining a profile on [...]

Posted in Baby Boomers and Seniors, Consumer behavior, Social Media | Also tagged , , , , | Leave a comment

Has Social Networking reached the saturation point?

By Jacob Brown | July 9, 2009

There have been countless articles written on the true size of the Social Networking world.  I’ve contributed to the deluge with a couple of posts on my own site (Myths of Social Networking and More Myths of Social Networking).Â
Anderson Analytics recently released an extremely useful study on the SNS market.  You can read a summary [...]

Posted in Advertising, Consumer behavior, Marketing Trends, Social Media | Also tagged , , , , | 6 Comments

More myths of Social Media marketing.

By Jacob Brown | February 10, 2009

Is everybody really on Facebook?
An ever increasing share of marketing dollars is flowing to Social Media sites.  Because, every news story is telling marketers that the world is on Facebook or MySpace, or Bebo, or Friendster, or Hi5, or LiveJournal.  And, it’s true that nearly everyone has a Social Media account.  But having an account on a [...]

Posted in Marketing Trends | Also tagged , , | 5 Comments