The Plus Sized clothing market is a booming industry. And there is finally some evidence that the Fashion Industry is finally embracing this growing market rather hiding it at the back of the store.
Mintel, a leading market research company, has recently released a study highlighting the importance of this segment. According to Mintel:
Nearly 25% of [...]
A couple of years ago I did a study on Boomers and Seniors called “Life, Death, Sex and Shopping”, Â one of the findings showed that women (unlike men) would give up sex before they’d give up chocolate.
Now, The Continuum Crew, a communications firmed focused on the 40Plus market, has released a study called Mature Consumer Purchase [...]
In its recent report, Boomers and Social Media, eMarketer tracks the rapid adoption of social media among Boomers. This report provides some excellent information on the growth of Social Media among Boomers and Seniors.Â
According to Deloitte data, 2009 was the year that social media bloomed for Baby Boomers, with nearly 47% of them actively maintaining a profile on [...]
