In its recent report, Boomers and Social Media, eMarketer tracks the rapid adoption of social media among Boomers. This report provides some excellent information on the growth of Social Media among Boomers and Seniors.
According to Deloitte data, 2009 was the year that social media bloomed for Baby Boomers, with nearly 47% of them actively maintaining a profile on the social web, which is up 15% from 2008. Further driving home that 2009 was the year of the social BB is the fact that from 2007 to 2008 there was barely a measurable change — just 1% — in that demographic’s adoption of social media.
Not unexpectedly, the vast majority o f these connected Boomers and Seniors are on Facebook. Having been relatively late adopters of social media, they missed the MySpace days and went straight to FaceBook. While the statistics show that younger users are very likely to have accounts with both services - everyone knows where they are really spending their time.
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